I help design teams launch creative digital products that change the game
Design Thinking
Agile Design
Data-driven Design
AI and Machine Learning
Managed 45 designers
Launched startup
Directed major company projects
Creative vision and storytelling
Design Operations
AI Design
Generative Design
Skills
Strategic Planning and Execution
Led a department-wide initiative that boosted productivity by 50% by implementing innovative strategic planning and effective cross-departmental execution processes.
Design Operations Management
Established and streamlined design operations, cutting project turnaround time by 30%.
Leadership and Team Development
Fostered a dynamic team environment, significantly elevating team satisfaction and performance metrics. Turned 5 designers into Senior Design Managers and one designer in Design Operations Manager.
Cross-functional Collaboration and Leadership
Directed a cross-departmental project that enhanced project efficiency by 25%, fostering stronger collaboration between the design, marketing, and engineering departments.
Creativity and Innovative Thinking
Pioneered unique design solutions that elevated brand visibility and user engagement, leading to a 40% increase in customer satisfaction ratings.
Design Process and Production Improvement
Developed and executed a new design process, boosting production speed by 65% and substantially improving design quality and efficiency.
Data-Driven Decision Making
Utilized data to inform design decisions across all areas including web, product, and motion graphics, introduced new analytical tools, and developed comprehensive customer journey maps to enhance user experience.
OKR Tracking
Implemented and refined OKR systems, leading the team towards focused objectives and improved performance metrics.
Adaptability and Change Management
Steered the team through industry shifts and internal updates, turning challenges into opportunities for innovation and team development, while keeping everyone engaged and forward-focused.
Projects & Experience
Year
Description
2024
Founding Designer
I lead a high-profile project to design the brand and product for an AI Development Assistant. This role involves creating a cohesive brand identity and developing a user-friendly product design tailored to the needs of developers.
2021
Senior Design Director
As the Senior Design Director at Wrike, I held the top design position in the company, overseeing the entire design scope. I was responsible for setting the design vision and strategy and managing and mentoring the Design department, which consisted of five teams: Web, Digital, Graphic, Motion, and Design Operations. I collaborated closely with executives on company-wide projects, ensuring our designs drove the company's goals.
2020
Design Director
I was responsible for developing and implementing design strategies, managing projects to ensure they were delivered on time, and maintaining quality standards. I created a comprehensive Creative Production Flow that streamlined processes, allowing the team to deliver faster and focus more on creativity rather than organizational processes.
2017
Design Lead
I led a group of 6 designers across 3 teams: web design, motion design, and graphic design. I helped them create effective design solutions and worked closely with the marketing department, product managers, and web developers to ensure our designs were efficient and problem-solving.
2015
Design & Development Agency
As a self-employed web designer and web developer, I provided freelance services to various clients. I designed and developed websites and products, managing projects from start to finish. This role helped me build a strong portfolio and reputation for delivering high-quality web solutions.
2013
Art Director
I led the creative direction of projects, making sure they aligned with client goals. I managed a team of designers, provided guidance, and worked with clients to bring their vision to life.
Personal Programs
Design Skills Matrix
01
I started working on the Design Skills Matrix back in 2018 and have been making it better every year. Now, it's at the top of its game. DSM outlines what skills designers need and how to get better at them. It helps everyone grow together and stay sharp in the fast-moving world of design. Interested in a copy? Feel free to reach out.
Design Satisfaction Index
02
The Design Satisfaction Index (DSI) program helps keep design processes running smoothly by checking in on team happiness, how well everyone's getting along, and the quality of the design work. It uses three surveys to gather feedback from project partners, designers, and to evaluate the work itself. This setup quickly shows what's working great and where there might be room to tweak things and do even better.
Creative Production Flow
03
My job is all about letting designers do their thing—create. I want them to spend most of their time designing, not getting stuck in all the extra stuff. So, I've set up a system where every team that works with us fits into one flow. It keeps everything running smoothly so our designers can focus on being creative and everyone can do their best work without getting lost in the weeds.
Articles & Talks
Speaker
2020
Adobe Max
I share why implementing an agile methodology boosts design productivity, and how we led a company-wide initiative to launch a rebrand with a completely remote team.
Speaker
2021
Adobe Summit
Inspire Creativity: Collaboration with Remote Design Teams
Speaker
2021
How Design Live
Inspire Remote Creativity: How Collaborative Work Management Brings Design Teams Together While Apart
Speaker
2022
Adobe Max
Getting Design Done: How to Manage Projects Less and Create More
Article
2020
Brand Refresh
Read on to learn more about how the Wrike brand refresh design came out.
Approach to Design Leadership
What
How
Strategic Vision and Prioritization
I focus on developing big-picture strategies that are practical and detailed. This balance helps us start projects with clarity and finish them with measurable success.
Strategic Development
I believe leadership is about nurturing talent and fostering collaboration. By empowering my team and promoting mutual respect, we achieve great outcomes together.
Collaboration
I support an iterative design process, valuing feedback from users and stakeholders. This helps us refine our work to meet user expectations and business goals precisely.
Planning
Reflective analysis and forward planning are crucial to my leadership. By evaluating our progress and outcomes, we continuously improve and adapt to new challenges.
Design Operations
I ensure our processes enhance creativity instead of hindering it. By streamlining workflows and eliminating inefficiencies, we balance creative freedom with project discipline.
Continuous learning
Keeping up with industry trends and technological advancements is key to my approach. This commitment drives personal growth, enriches the team's knowledge, and fuels innovation.